Why Do Consumers Initiate Re-Word-of-Mouth

Why Consumers Talk: An Investigation of the Extrinsic Motivators of Electronic Word of Mouth

We investigate the relative effects of intrinsic and extrinsic motivators on online consumer word of mouth. Specifically, we examine how the influence of product satisfaction – an intrinsic motivator – compares to three extrinsic motivators, i.e., product life cycle stage, product attributes and expert opinions, in stimulating electronic word of mouth. We also examine the roles of different typ...

Negative Word - of - Mouth by Dissatisfied Consumers : A Pilot Study

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Electronic Word of Mouth: Challenges for Consumers and Companies

Why do Consumers Contribute to Connected Goods?

Consumers contribute content available to their peers to social networks, which is important to ensure continued activity, and we term these contributions connected goods. Based on the properties of connected goods, we posit that consumers contribute to obtain either warm-glow altruistic benefits, compete for positional status or benefit from the experience of their peers’ contributions. We dev...

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...